The Reward FoundationOur philosophy on sexual health is based on the World Health Organisation’s definition of sexual health:

“…a state of physical, emotional, mental and social well-being in relation to sexuality; it is not merely the absence of disease, dysfunction or infirmity. Sexual health requires a positive and respectful approach to sexuality and sexual relationships, as well as the possibility of having pleasurable and safe sexual experiences, free of coercion, discrimination and violence. For sexual health to be attained and maintained, the sexual rights of all persons must be respected, protected and fulfilled.” (WHO, 2006a)

The brain’s reward system evolved to drive us to natural rewards such as food, bonding and sex to promote our survival. Today, technology has produced ‘supernormal’ versions of those natural rewards in the form of junk food, social media and internet pornography. Our brains have not evolved to cope with the overstimulation this has caused. Society is experiencing an epidemic of behavioural disorders and addictions that threaten our health, development and happiness.

Problematic sexual behaviour often stems from 2 things: a brain that has been damaged by over-arousal and stress, and from ignorance about what a healthy level of stimulation is. The addiction process affects brain structure, functionality and decision making. This is especially the case with children and adolescents at the start of their journey towards sexual maturity. It is the stage when their brain is most vulnerable to the possibility of developing mental health problems and addictions.

Hope is at hand. The concept of ‘neuroplasticity’, the brain’s ability to adapt to the environment, means that the brain can heal itself when we remove a stressor.


WE DO NOT OFFER THERAPY but we do signpost service providers who do.